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Planning the Perfect Summer Event

Planning the Perfect Summer Event

If you’re like us, your summer is packed with events! But what if you’re planning an event of your own? Our event specialists offered three of their top tips for planning the ultimate summer soiree.

Tip #1. Nail down the date.
Event venues, especially those with outdoor options, tend to go fast in summer. Whether it be a park, event space, or a restaurant’s patio, be sure to book it in as much advance as possible. Once the date is secured, send out Save The Dates ASAP! With many guests traveling over summer, you’ll want them to get the event on their calendars as soon as you can.

Tip #2. Keep it cool.
With the scorching summer heat, you want to make sure your guests stay cool and avoid overheating. Ask your venue about its options for additional shade (you may have to rent additional tents, umbrellas, etc.) and air conditioning. Be sure to provide plenty of water and maybe even fun frozen options, like popsicles, for your guests at the event.

Tip #3. Lighter food options.
Especially if your event is outside, the last things guests will want is a cream-based, heavy dish. Keep food options light and non-cream based, to avoid spoiling the food (and your guests’ mood!). Cold food items, like melons, seafood and veggies are not only cost-effective, but your guests may appreciate not having to sacrifice their summer beach body diet!

The MCC is a great summer venue, especially with the Coffee Hangar’s patio as an option for outdoor gatherings. To learn more, contact Cheryl Goldfarb, Director of Sales & Catering, at or 916.877.8173.

MCC Three: Holiday Party Planning Tips

MCC Three: Holiday Party Planning Tips

‘Tis the season for holiday parties! Between finding a venue, coordinating invites and creating a menu that will leave your guests begging for more, holiday party planning can add some undue stress to an already-busy time of year. But have no fear! The MCC’s party planning experts have a few tips to make the process a little bit easier, so you can enjoy the party, too!

#1. Define your budget. Determine your maximum budget, and then prioritize the party elements you want that budget allotted to. People tend to forget the small details, so we recommend hitting it out of the park for the entertainment, venue, and food/booze.  Find vendors who are willing to work with your budget, and always set aside some extra funds for inevitable last-minute small costs.

#2. Pick a theme. Even just making the conscious decision to stick to the theme “holiday” makes things easier! Define your colors, food and activities accordingly. Do you want people to wear ugly sweaters? Are you going to have a gingerbread house competition? Or do a Secret Santa gift exchange? Define these elements, and not only will it make things easier on you, but it will get your guests excited for the main event.

#3. Find the perfect event space. Going back to Tip #1, find a venue that fits within your budget. Be sure to also take into account the amount of space, proximity to where attendees’ live and what you will need to provide vs. what is already included. Be sure to ask about things like furniture, staff/security, A/V and cleanup service.

Have more questions? Post them below or feel free to shoot us an email at

Happy Holidays!
The MCC Team


How to Ensure Attendance at Your Next Event

How to Ensure Attendance at Your Next Event

Our General Session alone can hold more than 1,500 people. So how do you get a full house in a space that big? We’ll let you in on our top three secrets to ensure event attendance.

  1. Use your network.

From e-blasts to past customers or stakeholders, to personal letters to Board Members or sponsors, don’t hesitate to ask those in your organization’s existing network to help you spread the word. They can show support for your event through phone calls, emails, social media mentions or hosting promotional materials in a high-traffic area of their office.

  1. Promote, promote, promote.

The Sacramento area has a great selection of community calendars on which you can post your event. When finding calendars, consider local and regional printed publications, news stations, city websites and community organizations that have a following that matches your event’s target demographic. And don’t forget to post your event on Sacramento 365! It’s a go-to event resource for Sacramento area residents.

Also be sure to start promoting the event as early as you can on your organization’s website, in e-blasts and on your social media.

  1. Ask us for help.

Whether it’s questions about the above information or how to best work with the MCC to promote your event, your Conference Services Director can help! Ask about adding your event to our online event calendar or how to get featured on our social media platforms. Our network of more than 1,000 local individuals and businesses is sure to help you gain traction with your event attendance.

Check out photos from some of our favorite past events here!