The McClellan Conference Center prides itself on its talented team. Cheryl Goldfarb, our Director of Catering & Sales, has nearly two decades of hospitality experience, and handles every event with first-class customer service and professionalism. Read on for some fun facts about Cheryl!
Hometown: San Jose, California
Number of years in hospitality: 17 years, across various positions
Favorite thing about working at the MCC: No two days are the same. I get an opportunity to work on so many different types of events, things that I would never see working in a traditional hotel environment.
Most memorable event: There have been so many amazing events here. If I had to chose a recent one, I would say the PEAK Autism Conference. The planning team was excellent and the speakers were amazing.
#1 event planning tip: Be creative and think outside of the box! It is the simple things that people will remember.
Favorite quote: “Stop saying ‘I wish.’ Start saying ‘I will.'”
Fun fact: I helped rescue, bottle feed and find homes for more than 90 kittens when I was a teenager.
Our General Session alone can hold more than 1,500 people. So how do you get a full house in a space that big? We’ll let you in on our top three secrets to ensure event attendance.
- Use your network.
From e-blasts to past customers or stakeholders, to personal letters to Board Members or sponsors, don’t hesitate to ask those in your organization’s existing network to help you spread the word. They can show support for your event through phone calls, emails, social media mentions or hosting promotional materials in a high-traffic area of their office.
- Promote, promote, promote.
The Sacramento area has a great selection of community calendars on which you can post your event. When finding calendars, consider local and regional printed publications, news stations, city websites and community organizations that have a following that matches your event’s target demographic. And don’t forget to post your event on Sacramento 365! It’s a go-to event resource for Sacramento area residents.
Also be sure to start promoting the event as early as you can on your organization’s website, in e-blasts and on your social media.
- Ask us for help.
Whether it’s questions about the above information or how to best work with the MCC to promote your event, your Conference Services Director can help! Ask about adding your event to our online event calendar or how to get featured on our social media platforms. Our network of more than 1,000 local individuals and businesses is sure to help you gain traction with your event attendance.
Check out photos from some of our favorite past events here!