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Q&A With Cheryl Goldfarb

Q&A With Cheryl Goldfarb

The McClellan Conference Center prides itself on its talented team. Cheryl Goldfarb, our Director of Catering & Sales, has nearly two decades of hospitality experience, and handles every event with first-class customer service and professionalism. Read on for some fun facts about Cheryl! 
Hometown: San Jose, California 
Number of years in hospitality: 17 years, across various positions 
Favorite thing about working at the MCC: No two days are the same. I get an opportunity to work on so many different types of events, things that I would never see working in a traditional hotel environment. 
Most memorable event: There have been so many amazing events here. If I had to chose a recent one, I would say the PEAK Autism Conference. The planning team was excellent and the speakers were amazing. 
#1 event planning tip: Be creative and think outside of the box! It is the simple things that people will remember. 
Favorite quote: “Stop saying ‘I wish.’ Start saying ‘I will.'” 
Fun fact: I helped rescue, bottle feed and find homes for more than 90 kittens when I was a teenager.
Interested in working with Cheryl on your next event at the MCC? Email her at

Construction Update: Big Changes Underway!

Over the past few months, our team has been hard at work making exciting, BIG changes to the MCC. We’re closed for the holidays (with the exception of an awesome event on New Year’s Eve) to finish up the renovations, but we’ll be back in the office beginning Tuesday, January 3, 2017. Stop by for a tour at the top of the new year, as we put on the finishing touches!

Here’s what you can expect in 2017:

  • Additional restrooms
  • LED lighting throughout the building
  • Additional doors, to allow for quicker entry and exit
  • Better acoustics in the General Session
  • Even more ADA accommodations

See you in 2017!

Updates to the lobby! More Doors to the General Session

MCC Three: Holiday Party Planning Tips

MCC Three: Holiday Party Planning Tips

‘Tis the season for holiday parties! Between finding a venue, coordinating invites and creating a menu that will leave your guests begging for more, holiday party planning can add some undue stress to an already-busy time of year. But have no fear! The MCC’s party planning experts have a few tips to make the process a little bit easier, so you can enjoy the party, too!

#1. Define your budget. Determine your maximum budget, and then prioritize the party elements you want that budget allotted to. People tend to forget the small details, so we recommend hitting it out of the park for the entertainment, venue, and food/booze.  Find vendors who are willing to work with your budget, and always set aside some extra funds for inevitable last-minute small costs.

#2. Pick a theme. Even just making the conscious decision to stick to the theme “holiday” makes things easier! Define your colors, food and activities accordingly. Do you want people to wear ugly sweaters? Are you going to have a gingerbread house competition? Or do a Secret Santa gift exchange? Define these elements, and not only will it make things easier on you, but it will get your guests excited for the main event.

#3. Find the perfect event space. Going back to Tip #1, find a venue that fits within your budget. Be sure to also take into account the amount of space, proximity to where attendees’ live and what you will need to provide vs. what is already included. Be sure to ask about things like furniture, staff/security, A/V and cleanup service.

Have more questions? Post them below or feel free to shoot us an email at

Happy Holidays!
The MCC Team


MCC Three: Local Attractions

MCC Three: Local Attractions

Whether you’re visiting the McClellan Conference Center for business or pleasure, take advantage of our great location.  We’re minutes away from downtown Sacramento and a short drive to the region’s best shopping, restaurants and more. Can’t decide on what to do while you’re here? These are our top three must-see attractions.

  1. Aerospace Museum of California

We’re located in the McClellan Business Park, a decommissioned Air Force base! Check out the local architecture and businesses (including the O’Club Restaurant & Lounge), and be sure to stop by the Aerospace Museum of California. There, you’ll learn about the history of flight and get to see a wide range of both civilian and military aircraft. The museum’s 37,500 sq. ft. of space includes an exhibit hall and a four acre Air Park with more than 50 historical aircraft. (And if the kids aren’t tired after touring the museum, there’s an aviation-themed park right next door for them to run out their extra energy!)

  1. Old Sacramento

We’re a short drive from historic Old Sacramento, where you can eat, shop and explore local landmarks and attractions. Go back in time and experience railroads and horse drawn carriages, or treat yourself to the region’s finest cocktails and views of the river. The California State Capitol and new Golden 1 Center are less than 5 minutes away, so you can explore everything Sacramento has to offer!

  1. Roseville Galleria

Located up I-80 is the Roseville Galleria and neighboring Fountains at Roseville. From local boutiques to national retailers, you’ll find them all here! After a day of shopping, visit Yard House Restaurant to try some of Sacramento’s finest beers, or treat yourself to a fine dining experience at the Galleria’s Il Fornaio, Land Ocean or Ruth’s Chris Steak House.

Need additional recommendations? Ask any of our helpful staff! And be sure to share your favorite Sacramento spots below.

How to Ensure Attendance at Your Next Event

How to Ensure Attendance at Your Next Event

Our General Session alone can hold more than 1,500 people. So how do you get a full house in a space that big? We’ll let you in on our top three secrets to ensure event attendance.

  1. Use your network.

From e-blasts to past customers or stakeholders, to personal letters to Board Members or sponsors, don’t hesitate to ask those in your organization’s existing network to help you spread the word. They can show support for your event through phone calls, emails, social media mentions or hosting promotional materials in a high-traffic area of their office.

  1. Promote, promote, promote.

The Sacramento area has a great selection of community calendars on which you can post your event. When finding calendars, consider local and regional printed publications, news stations, city websites and community organizations that have a following that matches your event’s target demographic. And don’t forget to post your event on Sacramento 365! It’s a go-to event resource for Sacramento area residents.

Also be sure to start promoting the event as early as you can on your organization’s website, in e-blasts and on your social media.

  1. Ask us for help.

Whether it’s questions about the above information or how to best work with the MCC to promote your event, your Conference Services Director can help! Ask about adding your event to our online event calendar or how to get featured on our social media platforms. Our network of more than 1,000 local individuals and businesses is sure to help you gain traction with your event attendance.

Check out photos from some of our favorite past events here!

MCC Three: Upcoming Events

MCC Three: Upcoming Events

Trade expos, concerts and luncheons, OH MY. 2016 is already proving to be a busy year for the McClellan Conference Center team–and we still have half a year to go! Here are three upcoming events in October that you won’t want to miss.

What IF? Conference – October 5, 2016

Everyone from donors to board members to nonprofit CEOs are invited to the first annual What IF? Conference. In one, very full day, some of the world’s most effective philanthropists, organizational experts and passionate advocates will share insights and experiences.

Learn more here.

12th Annual Salvation Army Women’s Auxiliary’s Helping Handbags Luncheon – October 15, 2016

Get ready to shop! This fun event will feature many opportunities to purchase a great selection of handbags, and also boasts an impressive live and silent auction portion with great experiences up for grabs. Purchase your tickets now before they sell out!

You can find more information about the Salvation Army Women’s Auxiliary here.

Sac-Con – October 22 & 23, 2016

Join thousands of fellow comic enthusiasts at this annual staff favorite. In addition to a great variety of panels and workshops, art and a charity auction, highlights of this year’s event include appearances by Irene Bedard, voice of Disney’s Pocahantas, and David Yost, the Blue Ranger in Mighty Morphin’ Power Rangers.

Ticket info and more here.

Big changes are coming to the MCC!

Big changes are coming to the MCC!

The MCC prides itself on its flexibility to meet its clients’ needs, which is why we’ve made the decision to complete what was initially a three-year construction plan in a six-month period, instead.  We have big plans to make the MCC experience even better. Construction will be occurring now though January 2016, and changes will include:

  • Additional restrooms
  • LED lighting throughout the building
  • Additional doors, to allow for quicker entry and exit
  • Better acoustics in the General Session
  • Even more ADA accommodations

Follow us on Instagram and Facebook for as-they-happen construction updates. Or, better yet, swing by the MCC for a tour of the building and see for yourself!